Founded in 1985 by Penthouse publisher Bob Guccione's son, Bob Jr., Spin magazine aimed to occupy a space forged and outgrown by Rolling Stone, which had since moved on from counter-culture reporting to a more pop-culture focus. Due to its well-funded birth, Spin rode the wave of the burgeoning alternative rock movement and was afforded the luxury of being as controversial as it wanted, forsaking at times somewhat slanted reporting in favor of the punch and jibe. Nonetheless, it brought into America's peripheral vision early stories of the ravages of AIDS in Africa, in addition to standard artist interviews and album reviews. Switching from a tabloid format to a glossy perfect-bound publication, the magazine now reports on fleeting music trends and the Next Big Thing more than it unearths alternative-rock gems, but it still does a good job of uncovering behind-the-scenes-stories, such as the violent acts and deplorably unhygienic conditions of 1999's Woodstock III music festival, in a way no other music magazine does. When the Beastie Boys released Hello Nasty in 1998, Spin published three different editions of the magazine--each with a separate headshot of one member of the renegade hip-hop group. Three years later, Rolling Stone copied the gimmick, featuring the members of boy band 'N Sync individually on five different covers. If Spin's influence in rock journalism was ever in question, this event provides irrefutable proof.
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