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Volunteering is when someone performs a task out of their own free will without the expectation of payment or reward. It is an act of selflessness and the donation of time is similar to the donation of money.
People may volunteer as an act of public service, such as working for a charitable organization or someone in society who needs help. This is a consumer choice influenced entirely by consumer values. People may also choose to volunteer to participate in research such as market research or medical research. They may even volunteer to donate organs or blood.
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