Branding is the process of uniquely identifying a product or service by a particular brander. For example, cows are branded to identify ownership.

Brand value is extremely difficult to measure. It is the value of how well known a particular provider is, relative to others in the same market segment.

Brand loyalty is how likely a consumer is to repeat buy from the same provider. For example, the more loyal a consumer is to a specific brand, the more likely they will return buy from that same provider.

Brand is a mixture of attributes that identify one particular brander over another in the marketplace. It is the completed process of branding, brand value, and brand loyalty.